Latest News from the IPC

A healthier approach to cooking delicious Idaho® potatoes, air fryers are putting a new spin on spuds

Eagle, Idaho (June 24, 2016) -- The Idaho Potato Commission (IPC) recently enlisted two popular food bloggers to create Idaho® potato recipes that are prepared using one of the hottest new cooking tools for home chefs, the air fryer. This new device circulates extremely hot air around food to create crispy mouth-watering dishes. Available on kitchenware websites, air fryers provide consumers with an innovative way to make their favorite Idaho® potato recipes even healthier.

WARM UP FALL MENUS WITH LOADED IDAHO^® POTATOES  

Eagle ID (July 2016)—The loaded Idaho^® potato is a menu tradition that never ages or wanes in popularity.  Across the country, chefs channel their creativity into tempting toppings that complement the light fluffy texture of a perfectly baked Idaho^® Russet. Adding to their customer appeal, loaded potatoes can meet a variety of menu needs. Depending on the size, a loaded potato could serve as an individual appetizer (6-8 ounce) or a satisfying entrée (8-11 ounce).

GOLDEN YEAR: IDAHO POTATO COMMISSION AWARDS RECORD AMOUNT OF CASH, PRIZES, FOR 25TH ANNUAL RETAIL DISPLAY CONTEST

$200,000+ Goes to Winning Entries from More
than 5,000 Stores

EAGLE, IDAHO (May 17, 2016) - With top dollars at stake - more than $200,000 in cash and prizes - 5,000-plus retailers mined their creativity this year for the Idaho Potato Commission’s (IPC) 2016 retail display competition. Now in its 25^th year, the contest upped its game with double the number of award levels and partner products as Country Crock® Original Buttery Spread joined HORMEL® Real Bacon Bits to help spur even more spud sales during the nine-week competition period.

Idaho® Potato and White Bean Skordalia is an easy two-step dip that goes perfectly with crunchy vegetables or chips

Eagle, IDAHO (May 3, 2016) -- The Idaho Potato Commission (IPC) has just released three new and unique gluten-free recipes for those avoiding wheat and flour-based ingredients. Idaho® Potato Skordalia; Russian Beet, Idaho® Potato Salad; and Idaho® Potato South African Curried Meatloaf (Bobotie) use naturally gluten-free, Idaho® potatoes as the main ingredient and taste so good, even folks not monitoring their gluten intake will enjoy them.

IDAHO POTATO COMMISSION “BUILD A BAKER” WEB PAGE DELIVERS

NUTRITION MESSAGING TO KIDS IN EASY BITES

Eagle ID (May 2016)—Teaching nutrition to kids can be problematic. While the topic galvanizes adults, kids need a little help to engage. So make nutrition intriguing and interactive with Build a Baker, a web page created by the Idaho Potato Commission (IPC) to help kids make healthy menu choices. Potatoes often get a bad nutrition rap, when, in fact, potatoes are a nutrient-dense vegetable. A healthy diet that includes potatoes starts with preparation and toppings.

In 7 months the Truck will travel 28,000 miles & visit more than 60 cities

Boise, ID (May 2, 2016) Back by popular demand, the world’s largest potato on wheels is traveling across the country promoting Idaho’s most famous agricultural product, the Idaho® potato. While on its journey, the Big Idaho® Potato Truck will help dozens of charities better serve their communities through its charitable program, “A Big Helping.”

Eagle ID (April 2016) — Repeat orders will tell you: the popularity of potato skin appetizers never wavers. Built from cost-effective ingredients and easy to assemble, potato skins can be customized to fit any operation and menu style.

Eagle ID (March 2016)—For five years, chefs across the country have spread the word about Idaho® potato popularity, profitability and infinite versatility in the Idaho Potato Commission “Passionate About Potatoes” ad series. For 2016, the series features seven new chefs, seven exciting new potato menu concepts, and a bold new look. And now, these signature recipes are collected in a “Passionate About Potatoes” recipe card set.

Eagle, IDAHO (February 18, 2016) -- Wrapping up a phenomenal year highlighted by the fourth cross-county tour of the Big Idaho® Potato Truck, the Idaho Potato Commission (IPC) has recently distributed hundreds of comprehensive Retailer Support Guides to interested retailers across the country. The Guide highlights the IPC’s multitude of retail marketing programs, as well as consumer pull programs that produce managers can leverage to help boost Idaho® potato sales. 

Eagle, IDAHO (February 11, 2016) -- In a recent survey conducted by the Idaho Potato Commission (IPC), it was revealed that consumers aren’t aware that potatoes are a potassium-rich food. While 89% of Americans consider bananas to be a significant source of potassium, only 27% associate potatoes with potassium.