News from the IPC "Retail" category

Eagle, ID, April 29, 2024 – Watching the Idaho Potato Commission go the extra mile for retailers inspired produce pro Matt Zapczynski to become IPC’s new retail promotion director Northeast/Midwest.

EAGLE, ID, December 6, 2022 – The mythical island of Atlantis may have sunk beneath the sea forever, but its namesake Bahamas resort will offer fun in the sun for the lucky random winner of the 2023 Idaho® Potato Lovers Display Contest sponsored by the Idaho Potato Commission.

EAGLE, ID, October 11, 2022 – For three days, foodservice distributors and operators, retailers, and social media influencers from across the county rolled up their sleeves and experienced Idaho during its busiest season – the Idaho potato harvest.

EAGLE, ID, June 17, 2022 – Heartfelt tributes to stellar spuds were just the ticket for higher produce sales during the Idaho Potato Commission’s 31^st annual retail display contest.

All Retailers Who Enter Receive a Free Six-Piece Steak Knife Set 

EAGLE, ID, December 8, 2021 – It’s always summer in sun-drenched Key West, Florida, where a seven-day resort getaway for two awaits the winner of the Idaho Potato Commission’s 2022 Idaho® Potato Lovers Display Contest sweepstakes.

EAGLE, Idaho, June 25, 2021 – Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest. More than $150,000 in cash and prizes were awarded in the 2021 competition, along with the sweepstakes prize: a trip for two to luxurious Sanctuary Camelback Mountain Resort & Spa in Paradise Valley, Arizona.

Eagle, Idaho, December 18, 2020 -- Some studies indicate that Americans gain up to five pounds during the holidays. That’s a lot of egg nog and cookies and probably not enough fruits and veggies! To help you maintain a healthy balance, the Idaho Potato Commission (IPC) compared the nutritional value of seasonal favorites like Idaho^® potatoes, butternut squash, Brussels sprouts, spinach and green beans. By loading up on these nutrient-dense foods you’ll be able to stave off the holiday weight and even more importantly, reach your recommended daily value of vitamins and minerals.

EAGLE, Idaho, December 4, 2020 – Whether lounging by the pool or luxuriating in a spa treatment, the 2021 sweepstakes winner for the Idaho® Potato Lovers Display Contest will be able to savor some well-earned R&R. Everyone who enters the Idaho Potato Commission’s 30th annual retail display competition will be part of a random drawing for a trip for two to world-renowned Sanctuary Camelback Mountain Resort & Spa in Arizona.

In the Trenches: The illogical decrease of potato displays
BY RON PELGER | SEPTEMBER 14, 2020

What if you were told in a sales meeting not to make a profit by the CEO, president or company owners?
What if your boss said, “We’re making too much money. Cut back on profit.”

What if your merchandising and marketing vice president told you to make 2 percent less gross profit next week instead of asking for 2 percent more?

Wake up. The dream is over. That just doesn’t happen — or does it?

EAGLE, ID, June 12, 2020 – Retailers saw firsthand the benefits of secondary displays as they competed for more than $150,000 in cash and prizes in the Idaho Potato Commission’s 2020 Idaho® Potato Lover’s Display Contest.

IPC marketing manager Jamie Bowen says the commission’s research shows that potato sales increase 22 percent with secondary displays of Idaho® potatoes, without cannibalizing other potato sales. “Promoting Idaho® potatoes alongside our partner products from Hormel® and Fresh Gourmet® makes for an even stronger presentation to produce shoppers,” says Bowen. “Retailers really went all out this year to grab their customers’ attention and show them how versatile potatoes can be for home cooking.”