News from the IPC "Retail" category

The Idaho Potato Commission's (IPC) popular comic book themed Retail advertising campaign was the recipient of Produce Business' 23rd Annual Marketing Excellence Award for the fourth consecutive year.

More retailers than ever before decked their aisles in February with spectacular spud displays. Their motivation: The hope of winning their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest. Celebrating its 20th anniversary this year, the Contest is the IPC’s longest-running promotion and has proven to be more popular than ever before, garnering a record of 2,515 entries.

The Idaho Potato Commission (IPC) and Fresh Gourmet® announced the winner of one of their biggest and most successful promotions ever, the “Win Free Groceries for a Year Sweepstakes.” Maija Liepins, of Dublin, Ohio received $10,400 in gift cards to use at the grocery store of her choice. Liepins selected Meijer, a one-stop shopping center with over 195 stores in Michigan, Ohio, Indiana, Illinois and Kentucky.

Upscale grocery store chain, Hen House, celebrated Potato Lover’s Month (PLM) with a storewide “spudtacular” promotion that included culinary demos, giveaways and, of course, an abundant supply of Idaho® spuds.

February is Potato Lover’s Month and spud lovers in Spanish Fork, Utah are in for a special treat. Fresh Market grocery store has built the world’s largest Idaho® potato display in the produce department using 240,000 russet potatoes. The display made its debut today and will be up until every last potato is sold!

The Idaho Potato Commission (IPC) is offering its 2011 Shippers &Processors Directory free of charge to commercial and non commercial foodservice operators. It is an informative, 4 color- guide that provides updated contact information for all licensed Idaho shippers, exporters and suppliers; brand listings and shed numbers are also included.

Every February for 20 consecutive years, thousands of produce aisles around the country become the mecca for Idaho® potato lovers. Produce managers put their merchandising skills to the test in an attempt to create the top tater display during the Idaho Potato Commission’s (IPC) Potato Lover’s Month (PLM) Retail Display Contest.

Following six years of unprecedented growth of Idaho® potatoes into international markets, the Idaho Potato Commission (IPC) has hired Amanda Albers as its first International Marketing Manager and in addition, has established new offices in Mexico, Hong Kong and Malaysia.

The Idaho Potato Commission (IPC) launched the newest installment of its award-winning, “Comic Book” advertising campaign featuring a brand new cast of characters, The Idaho® Potato Field Force.

EAGLE, IDAHO, May 3, 2010 – Retailers pulled out all the stops this year to secure their share of the $150,000 in cash and prizes awarded in the Idaho Potato Commission’s (IPC) 19th Annual Potato Lover’s Month Retail Display Contest.