About Idaho® Potatoes
The Idaho Potato Commission is a state agency with many responsibilities, including the promotion of Idaho® potatoes. The Commission is funded by a tax levied on all Idaho-grown potatoes. It is currently set at 12.5 cents for every 100 pounds of potatoes. The funds generated from this tax are used to advertise, promote and do research to expand the markets for Idaho-grown potatoes.
The commission is directed by nine commissioners, five of whom are potato growers, two are packers/shippers, and two represent processors. In 2012, the Idaho Potato Commission celebrated 75 years of service.
Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous "Grown in Idaho®" seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's ideal growing conditions, including rich, volcanic soil, climate and irrigation, differentiate Idaho® potatoes from potatoes grown in other states.
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Mission Statement:
IDAHO POTATO COMMISSION MISSION STATEMENT
LEAD, PROMOTE, PROTECT
To contribute to the economic welfare of the State of Idaho, its potato growers and other potato-related businesses:
- By leading, through facilitation, the various Idaho potato organizations in achieving mutually beneficial goals, including conducting strategic analyses of markets and marketing opportunities, maximizing research and education funds in improving quality, yield and variety expansion, and working with State and Federal government agencies and National industry organizations to better leverage support;
- By promoting and advertising Idaho's famous brand and certification marks with consumers, retailers/wholesalers, foodservice operators/distributors, and expanding both domestically and internationally all forms of Idaho® potatoes;
- And by protecting Idaho potato registered trademarks and certification marks through approval and monitoring procedures which ensure compliance and aggressively challenging any improper usage.
