Why Idaho

Customer Appeal

Customers love Idaho® potatoes—so much that they ask for them by name. Idaho® potatoes far outscore other states’ potatoes in customer preference and awareness. For quality Idaho® potatoes, look for the GROWN IN IDAHO seal.

Performance

Idaho® Russet potatoes consistently average high solids, season after season. This, coupled with low-moisture content, simply makes them better than those grown elsewhere. Use Idaho® Russets and you’ll enjoy:

• Fluffier baked potatoes with bright, white interiors and more potato flavor
• Crispier, fuller, fresh french-fried potatoes that shrink less and absorb less oil
• Tastier mashed potatoes with consistent texture and unequalled taste. Even over-mixing can’t ruin these potatoes!

Taste

So why are Idaho® potatoes so much better than the rest? Idaho’s growing season of warm days and cool nights, combined with plenty of mountain-fed irrigation and rich volcanic soil, produce the unique texture, taste, and dependable performance that keep customers asking for more.

Availability

Idaho® potatoes are as dependable as the soil they grow in. Unlike potatoes from other states that are only available seasonally, Idaho® potatoes are usually available year-round.

Committed to Quality

Idaho actively leads the industry in:

• Research, including growing techniques, food-safety issues, handling, and distribution.
• Advertising the goodness of Idaho® potatoes. Idaho uses the power of major media outlets to connect consumers with the Idaho® potato brand.
• We provide educational training and merchandising materials to those who request it.