Latest News from the IPC

The Idaho Potato Commission (IPC) announced the launch of a new and improved recipe database on www.idahopotato.com, which features over 900 ways to prepare America’s favorite vegetable and introduces new categories, search and social media sharing functions. The improvements were designed to meet consumer demand and introduce creative new ways to prepare everything from summer salads and heart-healthy desserts, to gluten-free dishes and easy-to-make appetizers.

The Idaho Potato Commission (IPC) “Smashed Spuddy Buddy” sweepstakes met with great success, receiving hundreds of submissions from children across the United States and awarding 75 lucky winners with an American Express gift card. Launched by the IPC in partnership with Idaho First Lady Lori Otter, the educational and interactive “Smashed Spuddy Buddy” program was designed to teach kids about the nutritional benefits of Idaho® potatoes and how they are grown.

Calling all enthusiastic home cooks and shutterbugs! The Idaho Potato Commission (IPC) is now hosting a bigger and better-than-ever recipe photo contest, featuring 10 recipes, 10 opportunities to win, and a total of $5,000 in cash prizes.

As a menu staple, it’s a given that leftover potatoes are found in most foodservice kitchens. To prove the opportunity for profit from yesterday’s entrée and side dish, the Idaho Potato Commission asked Chef-Instructor Richard Nickless of the Culinary Institute of Charleston to calculate the cost of producing popular entrees from items stored in the reach-in. In his presentation to American Culinary Federation chefs, Chef Nickless demonstrated how cost-effective and versatile Idaho® Potatoes continue to generate savings with each successive use.

Hot, cold, traditional or with a kick, the Idaho Potato Commission (IPC) has a plethora of potato salad recipes for you to serve your family or bring to the next neighborhood block party. With a selection of more than 80 unique and mouthwatering potato salad recipes, www.idahopotato.com is your number one resource for summer side dishes.

The Dr. Potato Blog, the Idaho Potato Commission’s (IPC) popular resource for frequently asked questions about the state’s top crop, now has its own address. For answers to puzzling ingredient, technique and menu queries about Idaho® potatoes, the Doctor is in at dr.idahopotato.com. Even better, operators will find useful tips for maximizing the appeal and profitability of their Idaho® potato offerings.

The Idaho Potato Commission’s (IPC) five-month-long Smashed Spuddy Buddy program is quickly coming to a close with all submissions due by June 30. The IPC launched Smashed Spuddy with the help of Idaho’s First Lady, Lori Otter, as an educational and interactive program designed to help teach kids about the nutritional benefits of Idaho® potatoes.

Social media is hotter than ever and the Idaho Potato Commission (IPC) is incorporating these unique direct-to-consumer communication vehicles into most all of its marketing campaigns. From Facebook to Twitter to Instagram to Pinterest, to developing strong relationships with bloggers, the IPC has been able to significantly increase the Famous Idaho® Potato brand’s presence on the Internet while reinforcing its image as a quality, premium product.

In recognition of National Celiac Awareness Month in May, the Idaho Potato Commission (IPC) has partnered with blogger Amie Valpone of “The Healthy Apple” to create 5 new gluten-free recipes that feature America’s favorite vegetable.

Consumers weren’t the only ones professing their love for Idaho® spuds during the annual Potato Lover’s Month retail celebration in February. Supermarket chains and independent retailers alike submitted 4,049 entries in the Idaho Potato Commission’s (IPC) 2013 retail display contest – the highest total ever in the competition’s 22 years and more than double the average number of entries over the past eight years.