News from the IPC "Consumer" category

Big Idaho® Potato Truck Kicks Off 2019 National Tour

Eagle, Idaho, April 22, 2019 – How do you dispose of a 6-ton spud made of steel, plaster and concrete? You don’t. You recycle it and turn it into the Big Idaho® Potato Hotel, the only potato hotel in the world! The 28-foot long, 12-foot wide and 11.5-foot tall potato is firmly planted in an expansive field in South Boise with breathtaking views of the Owyhee Mountains. Today the Idaho Potato Commission (IPC) announced the opening of this unique retreat.

Eagle, Idaho, February 7, 2019 – February is the Idaho Potato Commission’s (IPC) favorite month. Why? It’s American Heart Month and Potato Lovers Month, making it a great time to celebrate Idaho^® potatoes. 

In a recent national survey conducted by Kelton Research, consumers were asked to pick their favorite vegetable, and Idaho^® potatoes topped the chart! More than a quarter of Americans (26%) -- or nearly 68 million -- say Idaho^® potatoes are their favored choice over broccoli (19%), corn (14%) or leafy greens (14%).

Eagle, Idaho, January 4, 2019 – The competition was fierce, but the Idaho Potato Commission’s (IPC) mascot, Spuddy Buddy was declared the #1 College Football Bowl Mascot by SBNation. Beating out other mascots like the New Mexico Bowl’s Gilden Shirt, the Belk Bowl’s Belkie the Bear and even the Chick-fil-A Cow at the Peach Bowl, the “overexcited, never-blinking humanoid potato” was the hands down winner. Per SBNation, “How could he not be No.1.”

Eagle, Idaho, December 27, 2018 – Freshman BYU quarterback Zach Wilson threw a perfect game against the Western Michigan Broncos on the blue turf at Albertsons Stadium during the 22nd annual Famous Idaho® Potato Bowl (FIPB). Wilson completed all 18 passes totaling 317 yards and threw four touchdowns setting a new single-game BYU record for completions. The BYU Cougars defeated the Western Michigan Broncos from the Mid-American Conference 49-18 in the country’s premier cold-weather college bowl game with close to 20,000 folks in the stands and two million fans around the country watching it live on ESPN.

Boise, Idaho, November 8, 2018 – Members of the International Foodservice Editorial Council (IFEC) recently elected Jamie Bowen, Marketing Manager for the Idaho Potato Commission, to serve on the Board of Directors at its 62^nd annual conference in Raleigh, North Carolina. Bowen will serve a two-year term on the IFEC Board.

The Idaho Potato Commission (IPC) kicked off another year of exciting marketing activations by launching one of its two new television commercials during ESPN’s live broadcast of the Boise State University (BSU) versus Oklahoma State University (OSU) football game on Saturday, September 15th. The IPC is a longtime sponsor of BSU and has made it a tradition to debut its new commercial during a nationally televised game. 

Eagle, Idaho, August 21, 2018 – The Idaho Potato Commission (IPC) is thrilled to announce the launch of its redesigned website with more mobile-friendly formats, scroll features, modified layouts and a load-on-demand feature. With over 2 million views in the last 12 months, it's very important to the IPC that consumers have a seamless experience on the IPC site.

EAGLE, Idaho, May 22, 2018 –The Idaho Potato Commission (IPC) is preparing for an expanded sales push both in the United States and abroad with the addition of Ross Johnson as the new IPC International Marketing Director.

EAGLE, Idaho, May 9, 2018 – The top teams from the Mountain West and Mid-American Conferences will go head to head on Friday, Dec. 21^st at the 22^nd Annual Famous Idaho^® Potato Bowl (FIPB). Kickoff is 2:00 p.m. MST/4:00 p.m. EST on the blue turf at Boise State University’s Albertsons Stadium; it will air live on ESPN.