News from the IPC "Consumer" category

Unique Commercial Set to Air During High-Profile Athletic Events

EAGLE, Idaho, April 13, 2018 – The Idaho Potato Commission’s (IPC) first national co-branded television commercial, which originally debuted at the IRONMAN World Championship in Kona, HI, is set to air again this spring. Ten 30-second television spots celebrating the IPC’s 5-year partnership with Racing for Orphans with Down Syndrome (RODS) will air during the iconic Boston Marathon on April 16 and the AMGEN Tour of California in May.

EAGLE, ID, April 1, 2018 - The Idaho Potato Commission (IPC) said goodbye to their famous titanic tuber and hello to the newly unveiled, 40-foot long Idaho French Fry Truck. The sudden change of heart (and potato) came as a surprise to potato lovers around the nation who have followed the Truck's journey since the original tour launch in 2012.

Idaho Potato Commission Signs On As a Presenting Sponsor for Five More Years

Boise, ID, December 28, 2017 – From the moment the Wyoming Cowboys mascot, Cowboy Joe (a young pony with a big spirit) trotted onto the blue field at Albertsons Stadium in Boise, Idaho, it was “game on.” The Wyoming Cowboys, representing the Mountain West Conference, defeated the Central Michigan Chippewas from the Mid-American Conference 37-14 in the country’s premier cold-weather college bowl game with close to two million fans around the country watching it live on ESPN.

2018 Tour Details To Be Announced in January

EAGLE, ID, November 14, 2017 — What started as a one-year tour to celebrate the Idaho Potato Commission's (IPC) 75th anniversary has turned into the biggest (both literally and figuratively) marketing campaign in the IPC's history. Since 2012 the Big Idaho® Potato Truck has been traveling the country's highways and byways promoting America's favorite vegetable. 

EAGLE, ID, October 16, 2017 — The Idaho Potato Commission has added the new Idaho® Potato Black & White Cookie recipe to its lineup of festive holiday treats.

EAGLE, ID, October 3, 2017 — The Idaho Potato Commission (IPC) launched its new television commercial during the Boise State University (BSU) vs University of Virginia (UVA) football game that aired live from Albertson's Stadium in Boise, Idaho late September. As a long-standing Bronco sponsor, this marquee game presented an ideal opportunity to unveil the seventh installment of the IPC's "Missing" commercial featuring the Big Idaho® Potato Truck, Farmer Mark and his ever-faithful hound.

First Female Grower is Appointed

EAGLE, ID, September 18, 2017 – At the 2017 Idaho Grower Shippers Association meeting in Sun Valley, Idaho, the Idaho Potato Commission (IPC) announced the appointment of Mary Hasenoehrl of Gross Farms, the first female to represent potato growers. Randy Hardy of Hardy Farms and Nick Blanksma of Legacy Farms were also sworn in to serve second three-year terms.

EAGLE, ID, August 18, 2017 – Just days before the 2017 Idaho® potato harvest commences, 308,000 acres of America’s favorite vegetable will be blanketed by the solar eclipse, a rare occurrence when the earth, moon and sun line up perfectly, blocking the sun from the earth’s view. While millions of tourists flock to Idaho to witness the morning sky go dark for approximately two minutes, more than 700 farmers will be preparing to unearth about 13 billion pounds of potatoes in a short six-week window.

EAGLE, ID (June 26, 2017) With National Ice Cream Month fast approaching, the Idaho Potato Commission (IPC) is thrilled to share the best-kept secret ingredient to America’s favorite thick and creamy dessert. You guessed it! Idaho® potatoes! The IPC is featuring multiple Idaho® Potato Ice Cream recipes on their website throughout the month of July in honor of National Ice Cream Month.

Eagle, IDAHO (June 13, 2017) - This week Lamb Weston, a leading supplier of frozen potato and vegetable products, announced the launch of its new Grown In Idaho®, brand of potato products. These are the first ever frozen potato products for retail that are made with 100% real Idaho® potatoes.