Latest News from the IPC

Eagle, Idaho, November 23, 2021 -- From kids to cooks, the Idaho Potato Commission’s (IPC) online store has unique and fun potato swag for all your friends and family. For 24 hours beginning 12:01 am MT Sunday, November 28th every item in the store is 25% off, while supplies last.

Pursue More than 150 mashed potato recipes like Roasted Garlic Ranch Mashed Idaho® Potatoes 

Eagle, Idaho, November 12, 2021 -- This holiday season make sure you have plenty of potatoes in the pantry because we all know holiday meals aren’t complete without a piping hot bowl of mashed potatoes. Whether you prefer to prepare a traditional family favorite or add a twist to your mashers, the Idaho Potato Commission (IPC) is your one stop resource for the upcoming holidays. 

Eagle, Idaho, November 5, 2021 -- During the Idaho Potato Commission’s (IPC) November meeting, Mark Duncanson, the Director of Raw Material procurement at Basic American Foods, was sworn in to represent the processor sector of the industry. Brett Jensen of Brett Jensen Farms and Bryan Wada of Wada Farms were appointed Chairman and Vice Chairman, respectively. 

Eagle, Idaho, October 26, 2021 -- Now there are even more reasons to visit the Idaho Potato Commission’s (IPC) popular website. Already the “go to” resource for all things potato-related, the website’s fresh new look, new campaigns and enhanced recipe categorization by diet are optimized by advanced SEO measures to ensure the website is always meeting its visitors’ needs. 

Each year the IPC website demonstrates significant organic growth. This year there were 1,500,879 visitors representing a 16% increase in traffic in 12 months and a 43% increase overall for two years. More importantly, visitors to the website are staying for close to two minutes. Per the Crazy Egg*, a website optimization company, 15 seconds is the average time spent on a website. And, while on the website folks are surfing. A total of 2,474,375 pages were recorded this year and new users increased by 12.34%.

Eagle, Idaho, October 15, 2021 -- Produce industry veteran Jamey Higham will become the next president and CEO of the Idaho Potato Commission, effective in early 2022.

Born and raised in Idaho® potato country, Higham says he is looking forward to building on the spud’s strong global reputation for high quality. “IPC has done a tremendous job of stewarding the brand, and I’m very humbled and excited for this opportunity,” says Higham, whose high school in Shelley, Idaho, was represented by a russet potato mascot. “I started in the potato industry in 1991, and it’s in my blood.”

Farmer Mark's Obsession with the Elusive Big Idaho® Potato Truck Doesn't Wane, Even During the Pandemic

Eagle, Idaho, September 28, 2021 -- Despite an international pandemic, Farmer Mark’s obsession with the Big Idaho^® Potato Truck is stronger than ever as evidenced in the Idaho Potato Commission’s (IPC) newest national television commercial, aptly named “Hobbies”. The IPC premiered its twelfth commercial featuring the Big Idaho^® Potato Truck and Farmer Mark during ESPN’s live broadcast of Boise State University’s (BSU) football season opener against the University of Central Florida on Thursday, September 2, 2021. 

Eagle, Idaho, August 30, 2021 -- Idaho^® potatoes pair well with just about any assortment of veggies for a meal you can feel good about--may that be for breakfast, lunch or dinner. According to Harvard Health Publishing, adults that consume at least five servings of fruits and vegetables a day are at a lower risk of developing cardiovascular disease, respiratory disease and cancer. A superfood on its own, a single 5.2 oz. Idaho^® potato contains 2 grams of fiber, 3 grams of protein, 620 mg of potassium and 27 mg of vitamin C. Combined with other veggies, you’re looking at nutrient dense dishes that will keep your family energized and healthy. 

EAGLE, Idaho, June 25, 2021 – Pulling out all the stops to showcase their favorite spuds, retailers nationwide fought hard for the highest honors in the Idaho Potato Commission’s (IPC) 30th annual Idaho® Potato Lovers Display Contest. More than $150,000 in cash and prizes were awarded in the 2021 competition, along with the sweepstakes prize: a trip for two to luxurious Sanctuary Camelback Mountain Resort & Spa in Paradise Valley, Arizona.

Eagle, Idaho, June 10, 2021 -- When looking for plant-based protein options, don’t bypass the potatoes -- a 5.2 ounce skin-on Idaho^® potato has 3 grams of protein. With vegetables like green beans, spinach, brussels sprouts and butternut squash containing just 1 gram of protein per serving, nutrient-dense Idaho^® potatoes can elevate the protein content of any meal and are a great way to satiate hunger.