News from the IPC "Big Idaho Potato Truck" category

The head-turning, jaw-dropping Great Big Idaho® Potato Truck is back on the road for its third consecutive cross-country tour with a new message for women: Take care of your heart! The five-month long, 2014 Big Idaho® Potato Truck Tour kicked off in Boise, Idaho with waves, cheers, and hugs from the students of Riverside Elementary School and salutes from soldiers at the Air Force Base in Mountain Home.

As the saying goes “we grow ‘em big in Idaho” and that’s no joke. On New Year’s Eve, the Idaho Potato Commission (IPC) was a sponsor of the inaugural New Year’s Eve Idaho® Potato Drop in downtown Boise, ID. The Great Big Idaho® Potato Truck, Spuddy Buddy and 40,000 revelers rang in 2014 as a 17-foot long glowing potato was lowered from a crane into the crowd as the countdown to midnight began.

This month the Idaho Potato Commission (IPC) will launch the Big Idaho® Potato Truck #iTuber sweepstakes, offering fans of Idaho® potatoes four chances to win an Apple iPad. Participating fans can enter to win on Twitter, Instagram and Facebook by tagging #iTuber and answering a deliciously simple question: What’s your favorite way to eat Idaho® potatoes?

Back by popular demand, the Great Big Idaho® Potato Truck officially set off on its seven-month cross-country journey with support and good wishes from Governor C. L. “Butch” Otter and hundreds of Emmett, Idaho residents.

As part of its cross-country tour, the Great Big Idaho® Potato Truck spent a few days enjoying the southern hospitality in Atlanta, Ga. One of its first stops was the Atlanta Food Truck Park on 1850 Howell Mill Road. Lunchtime visitors had an opportunity to view this “spudtacular” vehicle and four local Meals On Wheels agencies received a total of 350,000 servings of Idahoan Mashed Potatoes, ready-to-serve, dehydrated potato products.

The U.S. Senators from Idaho, James E. Risch and Mike Crapo, today joined the President and CEO of the IPC, Frank Muir, to welcome the Great Big Idaho® Potato Truck when it rolled into Washington, D.C. for a special appearance in front of the the U.S. Capitol Building. In celebration of the mid-point of the truck’s seven-month cross country tour, to mark the IPC’s milestone 75th Anniversary, Senators Risch and Crapo joined Muir to present a $100,000 check from the IPC to Enid A. Borden, the President and CEO of Meals On Wheels Association of America.

All eyes were peeled on the Idaho Potato Commission’s (IPC) Great Big Idaho® Potato Truck when it blew into the Windy City for the annual National Restaurant Association (NRA) Show.

After months of much anticipation and fanfare, the Great Big Idaho® Potato Truck officially set off on its seven-month cross-country journey following a ribbon-cutting ceremony with Idaho Governor C. L. “Butch” Otter in front of the Idaho Capitol Building.