Are You Ready For Some Football? Famous Idaho® Potato Bowl to Take Place on Saturday, December 15, 2012

Eagle, ID, May 7, 2012—This year, champions from the Western Athletic and Mid-American Conferences will go helmet-to-helmet on Saturday, Dec. 15, 2012 at 2:30 p.m. MST in hope of returning home with the Famous Idaho® Potato Bowl trophy. The game will be the second of the bowl season and televised nationally on ESPN.

“We were absolutely thrilled with our sponsorship last year. The last five minutes of the game were probably the most exciting of all the bowl games in 2011,” explained Frank Muir, President and CEO, Idaho Potato Commission (IPC). “And, even more exciting was the positive publicity the Idaho® potato brand received – more than four billion media impressions were generated over a five month period.”

The 2012 Famous Idaho® Potato Bowl will be held on December 15 at Bronco Stadium in Boise, ID.

As the title sponsor, the IPC receives the exclusive naming rights to the state’s only bowl game and the following:

• Year-long signage on Bronco Stadium in multiple prominent locations

• 5 national ESPN TV :30 commercials (in-game)

• 1 national IPC :30 welcome message at the beginning of the game

• 4 national ESPN radio :30 commercials (in-game)

• 5 broadcast graphic billboards (in-game)

• 8 public address mentions during game

• 8 video board announcements during game

• 2 logos on 25-yard lines

• End zone, fence and sideline signage

• Multiple broadcast commentators’ mentions

• Game day program advertising with IPC logo on cover

• Newspaper ads

• 500 game tickets and passes

“The Famous Idaho® Potato Bowl provides the perfect platform for us to showcase and promote the famous Idaho® potato brand during our peak purchase season,” continued Muir. “We can’t wait for this year’s game!”

About the Idaho Potato Commission
The Idaho Potato Commission is a state agency that is primarily responsible for expanding the markets for Idaho-grown potatoes through advertising, promotion and research. The Commission also protects the use of the "Idaho® potato" and "Grown in Idaho®" seals, which are federally registered Certification Marks that belong to the IPC. These Marks ensure that consumers are purchasing potatoes that have been grown in the state of Idaho. For more information, visit www.idahopotato.com.

About the Bowl
The Famous Idaho® Potato Bowl recognizes the positive impact teams, coaches and student-athletes have in their communities and their leadership roles in promoting humanitarian efforts. Each year, the Bowl generates over $1 million in direct economic impact for the facilities and charities involved. For more information, visit www.famousidahopotatobowl.com.