THE MAGIC OF IDAHO® POTATOES UNEARTHED IN PBS TELEVISION PROGRAMMING

Ask This Old House Features Special Segment on Idaho® Potatoes

Eagle, Idaho (July 21, 2016) -- Ask This Old House, a popular home improvement show on PBS, recently aired a 6-minute segment exploring how Idaho® potatoes are grown and thoroughly explaining how potatoes from Idaho differ from potatoes grown in other states.

Landscape contractor Roger Cook, a veteran of the show for over 30 years, traveled to Idaho Falls to meet fourth generation potato farmer and Idaho Potato Commissioner James Hoff. With James's help, Roger showed millions of his loyal viewers how Idaho® potatoes are harvested and stored and offered a few tips on growing potatoes in home gardens.

“We continually look for new and different venues to tell the Idaho® potato story to our target audience, which includes both men and women,” explained Frank Muir, President and CEO, Idaho Potato Commission (IPC). “James’s deep knowledge of and passion for Idaho® potatoes, paired with Roger’s enthusiasm and curiosity, created a very informative and entertaining segment.”

The segment was filmed in October of 2015 during the end of the harvest season and aired the following spring. Click here to view the entire segment https://www.youtube.com/watch?v=P73amUUtNDE&feature=youtu.be

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About The Idaho Potato Commission

Established in 1937, the IPC is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers are purchasing genuine, top-quality Idaho® potatoes. Idaho's growing season of warm days and cool nights, ample mountain-fed irrigation, and rich volcanic soil give Idaho® potatoes their unique texture, taste and dependable performance, which differentiates them from potatoes grown in other states.