AVERAGE BETTY’S CROCKPOT® MASHED POTATOES KICKS OFF NATIONAL RETAIL HOLIDAY PROMOTION

Eagle, ID, November 12, 2015 -- To help kick off the Idaho Potato Commission’s (IPC) national holiday promotion, popular food blogger, Average Betty demonstrates how to whip up creamy mashed Idahoâ potatoes in a slow cooker with Country Crock® buttery spread. 

The IPC is partnering with Unilever’s Country Crock® buttery spread to help thousands of families in need this holiday season. The national promotion, “Buy, Get, Give,” offers shoppers the chance to receive free potatoes (up to $2.00) and the opportunity to provide families with fresh Idahoâ potatoes through a charitable tie-in with Feeding America, the leading domestic hunger-relief charity in the United States. 

“This national promotion with Country Crock® is the biggest holiday promotion in the IPC’s history in terms of the quantity of potatoes that will be sold at retail and distributed through a national food bank, and the scope of advertising and public relations support it’s receiving,” explained Seth Pemsler, vice president, Retail/International. “And, Average Betty’s video, which is both entertaining and instructional, provides viewers with an easy way to make delicious mashed potatoes for any occasion.”

Click here to watch Average Betty’s prepare Crockpot Mashed Potatoes.

In addition, the IPC enlisted several other food bloggers to prepare their favorite holiday Idaho potato recipe using Country Crock® buttery spread. Check them out here…https://idahopotato.com/blogger-mashup.

About the Idaho Potato Commission

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered certification mark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho's growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho Potatoes their unique texture, taste and dependable performance, that differentiates Idaho® potatoes from potatoes grown in other states.