Pucker Up! The First-Ever French Fry-Inspired Lip Luxury On Sale Tomorrow
Eagle, ID – February 10, 2025 – French fries aren’t just a side dish—they’re an obsession! And this Valentine’s Day, the Idaho Potato Commission (IPC) is turning that obsession into the ultimate gift with Kiss of French, a limited-edition lip luxury that captures the essence of French fries.
A recent national Pollfish survey found that 92% of Americans find the taste of fresh Idaho® potato French fries irresistible. Now, that same tempting allure is coming to life in an unexpected way—one that makes your lips just as irresistible.
“French fries aren’t just a favorite—they’re a staple. Americans consume over 9 billion pounds of French fries every year, and when they want the best, they turn to Idaho® potatoes,” said Jamey Higham, President and CEO, Idaho Potato Commission. “With Kiss of French, we’re taking that obsession to a whole new level—bringing the appeal of fresh Idaho® fries to an unexpected and unforgettable form.”
What’s Inside?
Unlike typical lip products, Kiss of Frenchis crafted with real Idaho® potatoes, mashed and incorporated into the formula to ensure an authentic fry-inspired experience.
Where to Get It?
This limited-edition release is completely free—just cover shipping and handling. Given the viral success of Frites by Idaho® in 2022, Kiss of French is expected to sell out fast. Limited to one per person—don’t miss your chance to grab yours before it’s gone!
Kiss of French available Tuesday, February 11th at 8:00 AM PST Exclusively at idahopotato.com/shop while supplies last!
About the Idaho Potato Commission
Established in 1937, the Idaho Potato Commission (IPC) is a state agency responsible for promoting and protecting the famous “Grown in Idaho®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho® potatoes. Idaho’s ideal growing conditions—including rich volcanic soil, climate, and irrigation—give Idaho® potatoes their unique texture, taste, and dependable performance. For more information, visit IdahoPotato.com.
Contacts
Dana Valikai
310-941-7212
dvalikai@ehy.com
Bri Payan
805-453-5144
bpayan@ehy.com