Love is in the Air... And it Smells like French Fries

Idaho Potato Commission launches limited-edition French fry scented perfume, Frites by Idaho, just in time for Valentine's Day

Eagle, ID, February 7, 2022 -- The Idaho Potato Commission (IPC) has bottled one of the world’s most irresistible scents, fresh Idaho^® Potato French fries just in time for Valentine’s Day. Frites by Idaho is a limited-edition fragrance available only on the IPC’s website.

A recent national survey conducted by Pollfish, revealed that nearly 90% of Americans find the smell of French fries irresistible. “Whether you’re at a drive through restaurant or dining in, it’s near impossible to not grab a fry and take a bite before you dive into your meal. The smell is too good to resist,” explained Jamey Higham, President and CEO, IPC. “This perfume is a great gift for anyone who can’t refuse a French fry.”

Frites by Idaho is made from distilled Idaho potatoes and essential oils. The 1.7-ounce crystalline bottle retails for $1.89, about the price of a large order of French fries.

About the Idaho Potato Commission

Established in 1937, the Idaho Potato Commission (IPC) is a state agency that is responsible for promoting and protecting the famous “Grown in Idaho^®” seal, a federally registered trademark that assures consumers they are purchasing genuine, top-quality Idaho potatoes. Idaho’s growing season of warm days and cool nights, ample mountain-fed irrigation and rich volcanic soil, give Idaho potatoes their unique texture, taste and dependable performance. These ideal growing conditions are what differentiate Idaho potatoes from potatoes grown in other states. For more information, visit www.idahopotato.com.